To give students a thorough understanding of the magazine market, from lifestyle magazines to Business to Business publications, including contract and customer publishing. To enable students to think creatively and develop their ideas to help them understand how magazines work and to create a pitch for a new magazine. Secondly this module aims to further develop students' abilities in sub-editing and design for print and internet by reinforcing learning of the fundamentals of sub-editing practices including grammar, punctuation and syntax for magazine journalism, for both print and online, and basic principles of magazine design using text and images for print and online.

Students will learn how the magazine market works, the differences between the various different kinds of magazine, readership markets and revenue streams. Students will select a magazine and research it, from circulation to readership, advertising and other revenues. They will obtain interviews to clarify any points, and produce a profile of the magazine, which will form the basis of a presentation to the class. In the second half of the semester students will work on ôProject Oscarö: in groups of about five, they will generate an idea for a new magazine, research the market, produce reader profiles, produce details of features, design dummy pages and pitch their projected magazine to the class, tutors and a magazine professional. Assessment will be by coursework: production of a portfolio of work completed during the course, and contributions to class discussions. They will further develop their desktop publishing techniques, analysing the elements of type; writing headlines and stand firsts; editing and handling pictures and developing their skills in layout and proof reading. Students will design pages in a wide variety of styles for magazines and newspapers, using news and feature copy, and using their own photographs and other illustrations.

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis) On successful completion of this module, students should be able to: * demonstrate an understanding of how the general magazine market works. * apply this understanding to researching every aspect of an established magazine. * generate an idea for a new magazine. * produce reader profile, details of features and design dummy pages for the new magazine. * co-operate with a team of classmates to produce a new dummy magazine.

On successful completion of this module, students should be able to: * demonstrate an appreciation of different kinds of magazines and how a target market will determine a magazine's sales pitch and revenue streams.

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This module will be taught in a two hour laboratory and on hour tutorial where students will learn the value of rearching magazine markets from lecturers, industry professionals and their own expererience of producing a dummy magazine. Students will get an active learning experience of conducting market research, presenting a business case for a magazine and producing a new dummy magazine from scratch.